Why I coach.

I came to coaching the long way around. A decade in a career that asked me to optimise everything except the one person living it. Burnout. Therapy. A slow rebuild.

I trained in cognitive behavioural therapy first — because the patterns in my head were louder than anything happening in my body. Then I went deep on the longevity literature, and realised the two disciplines were saying the same thing in different dialects: what you repeat, you become.

Now I work one-to-one with people who are tired of advice that doesn't land, plans that don't survive a hard week, and a wellness industry that sells complication. I help them build something simpler. Quieter. Theirs.